Our Story

Tribe is a boutique wellness studio and community founded in San Francisco by brothers Nick and Billy Palladino-King in 2017.

Tribe is based on their philosophy of complete health and wellness: moving well, eating well, and being well. Tribe’s supportive community and focus on results is what makes them different from your generic fitness studio.

Their idea for Tribe originated after years of training and realizing that no other studio in San Francisco was offering transformative exercise, nutrition and accountability programs under a single membership.

Merging their passions for health and wellness with their business backgrounds, the brothers created Tribe which now exists as a one-stop shop for all your health and wellness needs – inside the studio and beyond.

Our approach to wellness is based on three foundational pillars:

Exericse

We support Our Commitment

Our elite coaches provide you with the skills and techniques for you to move well and with proper form.

We work with each Triber to find the perfect combination of training that is just right for them.

Nutrition

Learn how to develop Healthy Eating CoachingBeyond the studio, we equip our members with the latest and greatest advice when it comes to nutrition and eating for results.

We understand that everyone is unique and needs something a little different, so our members benefit from access to expert nutrition coaching, including weekly group coaching and workshops.

Accountability

Tribe Fit Flow Offerings

Everything we do at Tribe is in service of our community.

That’s why we have nurtured an active and supportive community of fellow Tribers and coaches that you can always lean on for support and guidance.

Our community and coaches will help you with accountability and empower you to achieve your goals.

What’s in a Name

When picking a name and logo, “Tribe” came naturally.

The team first sat down to decide what their core values were and what the company should represent inside and out:

Community, Integrity, Empowerment, Continuous Improvement, Enthusiasm   

Thus the name Tribe was settled on. The “E” in the logo is represented by three brush strokes on top of one another – representing Tribe’s three modalities of wellness – Moving, Eating and Feeling Well

The Founders

The Founders

Nick and Billy’s passion for wellness kicked in while working out as kids with their father. Their careers began in the corporate world, but their growing passion for fitness drove them back to health and wellness. After many years of training, coaching and learning, they wanted to create a space and a system that reflected their holistic approach.

Nick started his career in corporate sales. One night, he was jumped and robbed while walking home from a bar. When he woke up, he knew that he wanted to make massive shifts in his life, so he decided to quit his job and to move to Thailand to find himself.

After diving deeper into his personal growth and studies in yoga and philosophy, he desired to share it with professionals who were struggling with the same stress levels that he once had. He moved back to the Bay Area, where he started teaching yoga and leading teacher trainings at esteemed studios and opened his own transformative life coaching practice.

Billy began working as a personal trainer while in college. He moved to Taiwan shortly after graduating and quickly put his entrepreneurial spirit to work by starting a sports company in Taipei. He continued to offer personal training and to coach basketball, eventually coaching Taiwan’s national under-18 team.

After four years there, he moved home to the Bay Area to explore a career in finance, working as a sales trader at a hedge fund. In the evenings, he taught TRX classes and continued learning about fitness.
In 2017, Nick and Billy came across a space in the North Beach neighborhood of San Francisco that looked special. Soon after, Tribe was born.

In 2019, Tribe added Justin Harris to the leadership team to help support members with wellness coaching and personal growth. Justin wields a background in public health, business and executive coaching, specializing in empowering individuals and startups to grow their teams and brands. He also has built and sold various businesses. His passion lies in seeing transformation in clients when they find the confidence that already lived inside of them.

Nick Palladino-King Founders

Nick Palladino-King Co-founder & Chief Wellness Officer

Billy Palladino-King Founders

Billy Palladino-KingCo-founder & Chief Fitness Officer

Nick and Billy’s passion for wellness kicked in while working out as kids with their father. Their careers began in the corporate world, but their growing passion for fitness drove them back to health and wellness. After many years of training, coaching and learning, they wanted to create a space and a system that reflected their holistic approach.

Nick started his career in corporate sales. One night, he was jumped and robbed while walking home from a bar. When he woke up, he knew that he wanted to make massive shifts in his life, so he decided to quit his job and to move to Thailand to find himself.

After diving deeper into his personal growth and studies in yoga and philosophy, he desired to share it with professionals who were struggling with the same stress levels that he once had. He moved back to the Bay Area, where he started teaching yoga and leading teacher trainings at esteemed studios and opened his own transformative life coaching practice.

Billy began working as a personal trainer while in college. He moved to Taiwan shortly after graduating and quickly put his entrepreneurial spirit to work by starting a sports company in Taipei. He continued to offer personal training and to coach basketball, eventually coaching Taiwan’s national under-18 team.

After four years there, he moved home to the Bay Area to explore a career in finance, working as a sales trader at a hedge fund. In the evenings, he taught TRX classes and continued learning about fitness.
In 2017, Nick and Billy came across a space in the North Beach neighborhood of San Francisco that looked special. Soon after, Tribe was born.

In 2019, Tribe added Justin Harris to the leadership team to help support members with wellness coaching and personal growth. Justin wields a background in public health, business and executive coaching, specializing in empowering individuals and startups to grow their teams and brands. He also has built and sold various businesses. His passion lies in seeing transformation in clients when they find the confidence that already lived inside of them.

Our Team

We are proud to work with the most educated, passionate and committed wellness professionals.

Georgio Reed Team member

Georgio Reed

Focus: Personal Training and Group Fitness
Triber since: 2018

What really keeps me spending a lot of time there is seeing all of our members – the best members in California! I wouldn’t trade this Tribe for anything.

Meghan Rhew

Focus: Nutrition Coach and Personal Trainer
Triber since: 2018

I am constantly inspired by the people around me, as well as impressed by the focus on the aspects of fitness that often gets left behind – taking care of mind, body, and soul.

Erin Courtney Team member

Erin Courtney

Focus: Accountability Coach and Personal Trainer
Triber since: 2021

I am particularly passionate about helping people embark on a new chapter in their lives through fitness, be it pursuing health, athleticism, or rehabilitation. Strength is a state of mind before being a physical trait, and training reflects this process. I will help you feel comfortable and confident moving in your body.

Laura Furman Team member

Laura Furman

Focus: Yoga
Triber since: 2018

Come practice at Tribe if you want a space for exploration, transformation, and support on your entire fitness journey.

Our HQ

Open Hours

Monday - Friday
5:30 am - 9:30 pm
Saturday - Sunday
8:30 am - 6:30 pm
Check our Exclusive Offer