Our Story

Tribe was founded in San Francisco in 2017 by brothers Nick and Billy Palladino-King based on the holistic health philosophy that they call “complete health and wellness”: training the body, mind and spirit.

Their idea for Tribe originated after traveling the world and discovering techniques that they could combine to create powerful changes in one’s body and mind. They quickly realized that no other studio in San Francisco was offering curated fitness, personal training, yoga and meditation programs under a single membership.

Merging their passions for health and wellness with their business backgrounds, the brothers created Tribe. With the addition of coaching, it now exists as a one-stop shop for all your health and wellness needs – inside the studio and beyond.

Our approach to wellness is based on three foundational pillars:

Personalised Training


Inside our studio, and during virtual classes, our trainers and coaches provide you with the right technique to excel within our three modal is to wellness – Mind, Body, and Spirit.We work with each Triber to find the balance of group classes, yoga and personal training that is just right for them.

Knowledge & Expertise


Beyond the studio, we equip our community with the latest and greatest advice when it comes to Health, Wealth, and Self. We understand everyone’s unique, so our members benefit from access to exclusive e-books, podcasts, workshops and a habit-tracking app, all to suit your unique learning style.

Community & Accountability

 

Everything we do at Tribe is in service of our community. That’s why we have nurtured an active and supportive global community of fellow Tribers and coaches that you can always lean on for support and guidance. Our community will help you with accountability and empower you to achieve your goals.

Join our Community

What’s in a Name

When picking a name and logo, “Tribe” came naturally. The brothers first sat down to decide what their core values were – what their company represents inside and out. On both their lists was ‘community’ and ‘service’, and thus the name Tribe was settled on. Pulling from their time spent in Asia, the “E” in the logo is represented by three brush strokes on top of one another – the Chinese character for 3, representing Tribe’s three modalities to wellness – Mind, Body, and Spirit.

The Founders

The Founders

Nick and Billy’s passion for wellness kicked in while working out as kids with their father. Their careers began in the corporate world, but their growing passion for fitness drove them back to health and wellness. After many years of training, coaching and learning, they wanted to create a space and a system that reflected their holistic approach.

Nick started his career in corporate sales. One night, he was jumped and robbed while walking home from a bar. When he woke up, he knew that he wanted to make massive shifts in his life, so he decided to quit his job and to move to Thailand to find himself.

After diving deeper into his personal growth and studies in yoga and philosophy, he desired to share it with professionals who were struggling with the same stress levels that he once had. He moved back to the Bay Area, where he started teaching yoga and leading teacher trainings at esteemed studios and opened his own transformative life coaching practice.

Billy began working as a personal trainer while in college. He moved to Taiwan shortly after graduating and quickly put his entrepreneurial spirit to work by starting a sports company in Taipei. He continued to offer personal training and to coach basketball, eventually coaching Taiwan’s national under-18 team.

After four years there, he moved home to the Bay Area to explore a career in finance, working as a sales trader at a hedge fund. In the evenings, he taught TRX classes and continued learning about fitness.
In 2017, Nick and Billy came across a space in the North Beach neighborhood of San Francisco that looked special. Soon after, Tribe was born.

In 2019, Tribe added Justin Harris to the leadership team to help support members with wellness coaching and personal growth. Justin wields a background in public health, business and executive coaching, specializing in empowering individuals and startups to grow their teams and brands. He also has built and sold various businesses. His passion lies in seeing transformation in clients when they find the confidence that already lived inside of them.

Nick Palladino-King Co-founder & Chief Wellness Officer

Billy Palladino-KingCo-founder & Chief Fitness Officer

Nick and Billy’s passion for wellness kicked in while working out as kids with their father. Their careers began in the corporate world, but their growing passion for fitness drove them back to health and wellness. After many years of training, coaching and learning, they wanted to create a space and a system that reflected their holistic approach.

Nick started his career in corporate sales. One night, he was jumped and robbed while walking home from a bar. When he woke up, he knew that he wanted to make massive shifts in his life, so he decided to quit his job and to move to Thailand to find himself.

After diving deeper into his personal growth and studies in yoga and philosophy, he desired to share it with professionals who were struggling with the same stress levels that he once had. He moved back to the Bay Area, where he started teaching yoga and leading teacher trainings at esteemed studios and opened his own transformative life coaching practice.

Billy began working as a personal trainer while in college. He moved to Taiwan shortly after graduating and quickly put his entrepreneurial spirit to work by starting a sports company in Taipei. He continued to offer personal training and to coach basketball, eventually coaching Taiwan’s national under-18 team.

After four years there, he moved home to the Bay Area to explore a career in finance, working as a sales trader at a hedge fund. In the evenings, he taught TRX classes and continued learning about fitness.
In 2017, Nick and Billy came across a space in the North Beach neighborhood of San Francisco that looked special. Soon after, Tribe was born.

In 2019, Tribe added Justin Harris to the leadership team to help support members with wellness coaching and personal growth. Justin wields a background in public health, business and executive coaching, specializing in empowering individuals and startups to grow their teams and brands. He also has built and sold various businesses. His passion lies in seeing transformation in clients when they find the confidence that already lived inside of them.

Our Team

We are proud to work with the most educated, passionate and committed wellness professionals.

Justin Harris

Focus: Wellness Business Coaching
Triber since: 2019

With my background in business and executive coaching, I help companies big and small grow their teams and brands. My passion is seeing clients discover the confidence that they always had in them

Joseph Ilustrisimo

Focus: Personal Training & Group Classes
Triber since: 2020

I was searching for a community of like-minded individuals willing to learn and grow together. I am so excited to be a part of the team and to continue growing in philosophy, physicality, and creativity.

Georgio Reed

Focus: Personal Training
Triber since: 2018

What really keeps me spending a lot of time there is seeing all of our members – the best members in California! I wouldn’t trade this Tribe for anything.

Meghan Rhew

Focus: Personal Training & Group Classes
Triber since: 2018

I am constantly inspired by the people around me, as well as impressed by the focus on the aspects of fitness that often gets left behind – taking care of mind, body, and soul.

Leilani Alferos

Focus: Group Classes
Triber since: 2018

I joined Tribe when it first opened as one of its first founding workout members, A year later, I became an instructor and continue to enjoy teaching to this day

Lorynn Ashley

Lorynn Ashley

Focus: Yoga
Triber since: 2019

I find that leading others through yoga brings just as much balance to my internal self as it does as practicing as a student. There is an authenticity in the space that Tribe calls home. People want to be there, they encourage each other and bring a can-do attitude.

Lorynn Ashley

James Maldonado

Focus: Personal Training & Group Classes
Triber since: 2018

Tribe is a great community filled with strong and hardworking individuals that’s dedicated to their health. Everyone knows each other and if there is someone new the group will make them feel welcome.

Laura Furman

Focus: Yoga
Triber since: 2018

Come practice at Tribe if you want a space for exploration, transformation, and support on your entire fitness journey.

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