Our Story

Tribe was founded in San Francisco in 2018 by brothers Nick and Billy Palladino-King, and is dedicated to complete health and wellness.

The idea for Tribe originated after both brothers spent time in Asia, observing how spiritual and physical practices could be combined to create truly powerful changes in one’s body and mind. They quickly realized that no other studio in San Francisco was offering curated fitness classes, yoga, mediation, and personal training as part of a single membership.

Combining their passions for health and wellness with their business backgrounds, Tribe was created and now exists as a one-stop shop for all your health and wellness needs – both physically and mentally, inside the studio and beyond.

What’s in a Name

When picking a name and logo, “Tribe” came naturally. The brothers first sat down to decide what their core values were – what their company represents inside and out. On both their lists was ‘community’ and ‘service’, and thus the name Tribe was settled on. Pulling from their time spent in Asia, the “E” in the logo is represented by three brush strokes on top of one another – the Chinese character for 3, representing Tribe’s three modalities to wellness – Mind, Body, and Spirit.

The Founders

The Founders

Nick and Billy began working out with their father as kids, when the passion for fitness kicked in, and has only grown stronger since. Combining this passion with their sports backgrounds was the launch to their fitness and yoga journeys. Their careers began in the corporate world, but their passion drove them back to health and wellness. After many years of training, coaching and learning, they wanted to create a space and way of training that reflected their approach to health and wellness – Tribe was born.

Nick started out as a logistics manager in Orange County. One night, while walking home from a bar, he was jumped and robbed. Shook by this life-altering experience, he was forced to take a serious look at his life and the path he was on. Understanding that corporate wasn’t his passion, Nick moved to Thailand and became a teacher. While there, he picked up yoga and began exploring the amazing effects it had on his body and mind. Growing his appreciation for movement and meditation, he wanted to share what he learned with others who are currently in the working force, struggling with the same stress levels he once was. He moved back to the Bay Area after several years, spending time as a manager and head yoga teacher for various gyms and studios in San Francisco. Now, Nick is a life coach and mentor, helping Tribers find their passions and tackle life with intention.

Billy began personal training while in college, and moved to Taiwan shortly after graduating. After a few months of teaching, he quickly put his entrepreneurial spirit to work by helping to start and manage a sports company in Taipei. He continued to train and coach basketball, eventually coaching the 17 and under team for Taiwan. After spending four years there, he moved back home to the Bay Area to explore a career in finance, working as an EA and Sales Trader at a hedge fund. In the evenings, he would teach TRX, group fitness classes, and personal train, continuing to grow his knowledge of wellness and training. Now, Billy helps Tribers by empowering them to take control of their health through movement and nutrition, creating confident and strong individuals in the process.

In 2017, not intending to start a business together, Nick and Billy came across a beautiful space in North Beach, San Francisco. Something about it shouted opportunity and they knew they had to have it. After several discussions with friends and family members, Billy’s fiancé convinced the two that they should go into business together to share their vision and passion with the world.

Tribe is the reflection of the brothers’ stories, passions and values.

Nick Palladino-King Co-founder & Chief Wellness Officer

Billy Palladino-KingCo-founder & Chief Fitness Officer

Nick and Billy Nick began working out with their father as kids, when the passion for fitness kicked in, and has only grown stronger since. Their careers began in corporate world, but their passion drove them back to health and wellness. After many years training, coaching and learning, they wanted to create a space and a way of training that reflected their approach – Tribe was born.

Nick started out as a logistics manager in Orange County. Once night, walking home from a bar, he was jumped and robbed. Waking up, he realized he didn’t want to work in corporate anymore, decided to move to Thailand and became a teacher. While there, he picked up yoga and began exploring the amazing effects it had on his body and mind. He wanted to take what he learned and share it with others who are currently in the working force, struggling with the same stress levels he once had. He moved back to Bay Area, and started training groups and clients at local fitness studios, eventually running Body Mechanix.

BillIy began personal training while in college, and moved to Taiwan shortly after graduating. He quickly put his entrepreneurial spirit to work by starting a sports company in Taipei. He continued to personal-train and coach basketball, eventually coaching the national under-18 team for Taiwan. After 4 years there, he moved back home to the Bay Area to explore a career in finance, working as a sales trader at a hedge fund. In the evenings, he would teach TRX classes and continue learning about fitness.

In 2017, not intending to start a fitness studio together, Nick and Billy came across a space in North Beach, San Francisco, that looked special – and they knew they had to have it. So Tribe was born. Billy’s fiance convinced the brothers to go into business together to share their vision with the fitness world, and the rest is history.

In 2019, Nick and Billy brought on Justin Harris to help support members with business coaching services. Justin has a background in business and executive coaching helping corporations and startups grow their team and brands. He has started his own business and is startup founder with an exit. His passion is seeing transformation in clients who find confidence that they already had inside them.

The Team

We are proud to work with the most educated,passionate and committed wellness professionals out there.

Justin Harris

Focus: Wellness Business Coaching
Triber since: 2019

With my background in business and executive coaching, I help companies big and small grow their teams and brands. My passion is seeing clients discover the confidence that they always had in them

Joseph Ilustrisimo

Focus: Personal Training & Group Classes
Triber since: 2020

I was searching for a community of like-minded individuals willing to learn and grow together. I am so excited to be a part of the team and to continue growing in philosophy, physicality, and creativity.

Georgio Reed

Focus: Personal Training
Triber since: 2018

What really keeps me spending a lot of time there is seeing all of our members – the best members in California! I wouldn’t trade this Tribe for anything.

Meghan Rhew

Focus: Personal Training & Group Classes
Triber since: 2018

I am constantly inspired by the people around me, as well as impressed by the focus on the aspects of fitness that often gets left behind – taking care of mind, body, and soul.

Leilani

Focus: Group Classes
Triber since: 2018

I joined Tribe when it first opened as one of its first founding workout members, A year later, I became an instructor and continue to enjoy teaching to this day

James Maldonado

Focus: Personal Training & Group Classes
Triber since: 2018

Tribe is a great community filled with strong and hardworking individuals that’s dedicated to their health. Everyone knows each other and if there is someone new the group will make them feel welcome.

Laura Furman

Focus: Yoga
Triber since: 2018

Come practice at Tribe if you want a space for exploration, transformation, and support on your entire fitness journey.

The Community

Over the years Tribe has matured and grown into a community of passionate and supportive professionals and members. Each Triber, both coach and member, represents an invaluable source of connection that makes our community stronger each day.

We have curated an active Facebook and Instagram community that has become an amazing source of connection for our Tribers during COVID-19 shelter-in-place. In addition, Tribe curates a publication on Medium, podcasts on Spotify, and shares educational content on our social media channels. Tribe runs monthly workshops, offers yoga teacher training, and hosts an annual holiday party for our members to get to know and motivate each other, and celebrate their accomplishments.

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